What’s really happening?
Your reps are missing the business insight layer — the “why now” behind every deal. Without that, your forecasts are guesses at best and you’re left with performance data you can’t trust.
I train teams to embed discovery throughout the sales cycle so they can uncover insights directly related to business impact, build airtight business cases together with champions, and close complex deals on the buyer’s timeline. That’s how you’ll forecast with +-10% accuracy.

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